The nature of advertising

We are surrounded by advertising in everyday life: advertisements directed at general groups of consumers appear on commercial television and radio, at the cinema, on billboard posters and in newspapers and magazines; subject-specific advertisements appear in subject-specific contexts focused on individuals and groups with certain interests; and direct mail (often know as junk mail) arrives…

The origin of advertising

Advertisements is no without history. The most basic and still the most powerful form of advertising has been around ever since humans started providing each other with goods and service. Its history is very long and complex but it can be said, however, that in ancient times,the type of communication closer to that of contemporary…