Se si parla di Ascoli Piceno, non si può non menzionare La Quintana! Ogni estate, infatti, ad Ascoli Piceno si compie un affascinante tuffo nel Medioevo… Per chi non la conoscesse, La Quintana o giostra della Quintana è una rievocazione storica medioevale con giostra equestre che si tiene ad Ascoli Piceno. Si svolge la…
There are cases in which the corporate image varies depending on the country in which it settles. This may be a structural differentiation about the company, or it can affect the marketed product. A significant example is the Unilever launches on the international markets to the same product but with different trademarks from country to…
When company leads into a foreign market, it must take into account many variables depending on the different characteristics of a company belonging to another country. As regard the second strategy, nowadays preferred by companies in their international marketing actions, the so-called localization has demonstrated corporations flexibility and their desire to differentiates themselves from country…
Globalization is a process that involves the financial and economic markets, with consecutive consequences on society and its cultural dimension. The new technologies, the mass communications evolution, the development of Internet and new means of transport, have contributed to bring the distances down, both spatial and temporal, revolutionizing our habits. Today the world appears…
The language of advertising is characterized by a great variety; this is because it is, or should be, understood by most consumers. Inevitably, advertisements designed for a visual medium like television or the cinema screen will be dominated by images, and usually these will be more important than any accompanying spoken or written words. However,…
The globalization of the economies and commercial companies has led, over time, to an intensification of communication with consumers of different languages and culture. Within the framework of the international marketing strategies, advertising plays a key role. But we have to start from the principle, from those discipline that govern these global interchanges: Marketing. Marketing…
We are surrounded by advertising in everyday life: advertisements directed at general groups of consumers appear on commercial television and radio, at the cinema, on billboard posters and in newspapers and magazines; subject-specific advertisements appear in subject-specific contexts focused on individuals and groups with certain interests; and direct mail (often know as junk mail) arrives…
Advertisements is no without history. The most basic and still the most powerful form of advertising has been around ever since humans started providing each other with goods and service. Its history is very long and complex but it can be said, however, that in ancient times,the type of communication closer to that of contemporary…
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