What is globalization?

  Globalization is a process that involves the financial and economic markets, with consecutive consequences on society and its cultural dimension. The new technologies, the mass communications evolution, the development of Internet and new means of transport, have contributed to bring the distances down, both spatial and temporal, revolutionizing our habits. Today the world  appears…

International context. What is Marketing Mix?

The globalization of the economies and commercial companies has led, over time, to an intensification of communication with consumers of different languages and culture. Within the framework of the international marketing strategies, advertising plays a key role. But we have to start from the principle, from those discipline that govern these global interchanges: Marketing. Marketing…