The American Model

The internationalization process of the companies was started primarily by American multinationals that, having saturated markets in the U.S. were forced to turn into new markets. Gradually, this process has allowed the advent of other companies worldwide no longer necessarily on the stage of the global market. Initially the main strategy implemented by the new…

What is globalization?

  Globalization is a process that involves the financial and economic markets, with consecutive consequences on society and its cultural dimension. The new technologies, the mass communications evolution, the development of Internet and new means of transport, have contributed to bring the distances down, both spatial and temporal, revolutionizing our habits. Today the world  appears…