Advertisements is no without history.
The most basic and still the most powerful form of advertising has been around ever since humans started providing each other with goods and service.
Its history is very long and complex but it can be said, however, that in ancient times,the type of communication closer to that of contemporary advertising was probably represented by the signs used by marketers to attract costumers.
Babylonians introduce the first known forms of advertising–store signs and street barkers and also invent “sponsorships,” allowing kings to stencil their names on the temples they’d constructed. Advertising in the civilized world consists of variations on signs, pitchmen (later known as town criers) and sponsored public works for the next 3500 years.
Egyptians used papyrus to create sales messages and wall posters, while lost-and-found advertising on papyrus was common in Ancient Greece and Ancient Rome. In Rome, signs were pasted up proclaiming circuses and gladiator matches. Also in ancient Greece, Rome and Pompeii, many shopkeepers put above their shop sembossed, paintedor mosaic signs, which contained nscriptions for the fewpassers-by able to reador easier understandable symbolic images bythe remaining part of the population, almost entirely devoid of education. In Rome, signs were pasted up proclaiming circuses and gladiator matches. A famous example isthe signused by a bakery inPompeii which portrays the couple who own the store. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock-art paintings that date back to 4000 BCE. History tells us that out-of-home advertising and billboards are the oldest forms of advertising. So, the need to advertise was arisen above all with the passage from the selling of goods in the streets to that within an indoor place such as workshop.
In the Middle Ages a rose the custom of giving the shop signs aprotruding shape, called a flag, to obtain a greater visibility, but a excessive disorder induced the authorities to regulate their use, and this measure pushed many traders to make attractive and beautify the facades of their stores by painting on the wallor on panels, figures and reproductions suggestive of products sold,often performed by major artists.
Between the 15th and the 16th centuries, in the Renaissance era, thanks to the development of international commercial transport, it became necessary to convey the properties of a certain product. For this reason, the figure of the merchant entrepreneur, that sold his goods on the international market in amounts much larger than the artisan, appeared.
It was not until about 1450, when the invention of the movable-type printing press by German printer Johannes Gutenberg about, that print advertising made its mark on society. The invention of the printing press changed the face of advertising and redeveloped communication into a moremodern, sophisticated and feasible practice. This invention made the mass distribution of posters and circulars possible.
The first advertisement in English appeared in 1472 in the form of a handbill announcing a prayer book for sale. In the 17th century the gazettes began to spread all over Europe were intended for an elite audience. With the gazettes also the réclame was arisen, that it can be consider the first real form of advertising, still without of illustrations and based on a text similar to those of newspaper articles. It was only in the 18th century, however, that the réclame began to massively spread in the newspaper, especially on the English ones, such the Tatler, created in 1709, and the Spectator, founded in 1711. It isn’t a coincidence that this happened in England, where in the 18th century got under way the first industrial revolution, characterized by the mass production of products.
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